Colours

Primary Brand Colours

Our flagship colour, Thryv Orange, should be the tone most associated with our brand as it is the most recognised by our audience. It is the preferred option for any execution requiring core brand identity elements or being seen by large audiences such as event banners, swag, slide decks, CTAs, and overarching brand campaigns.

Thryv Orange

HEX FF5000 RGB 255, 80, 0 CMYK 0, 69, 100, 0

Black:

HEX 000000 RGB 0, 0, 0 CMYK 0, 0, 0, 100

Brand Colour Palette

The brand colour palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition.

Thryv Navy: Thryv Navy is a secondary colour, meant to support our primary brand colours and provide dynamic contrast.

  • HEX #29355D
  • RGB 41, 53, 93
  • CMYK 56, 43, 0, 64

Grey: These colours are to be used sparingly as an accent. They should never be used as a primary or secondary colour.

Egg Shell:

  • HEX #F7F9F7
  • RGB 247, 249, 247
  • CMYK 1, 0, 1, 2

Warm Black: Warm Black is an accent colour meant to support the primary colours to provide contrast. It should primarily be used for fonts.

  • HEX #4C4C4C
  • RGB 76, 76,76
  • CMYK 0, 0, 0, 70

A note about white space: We use white more than any colour in our palette — it’s the perfect clean canvas to communicate important information. White space isn’t neat or nice; it’s effective and valuable. Colour should be used to bring that white space to life.

  • RGB: 255, 255, 255
  • HEX: #FFFFFF