Social Posting Guidelines for Thryv Partners
We love when our partners share Thryv content.
To keep our brand consistent, credible, and recognisable across channels, please follow the guidelines below when posting about Thryv on social media.
1. How to Talk About Thryv
When mentioning Thryv, please ensure your language is:
- Clear and accurate - represent Thryv’s products and services correctly
- Professional but approachable - friendly, human, and helpful
Do:
- Highlight how Thryv supports small businesses
- Share wins, partnerships, or joint initiatives
- Position Thryv as a trusted technology partner
Avoid:
- Making guarantees or promises on behalf of Thryv
- Sharing confidential, internal, or unreleased information
- Comparing Thryv negatively against competitors
2. Brand Naming & References
- Always refer to the brand as Thryv (capital “T”, no variations)
- Do not abbreviate or alter the brand name
- Use approved partner language such as:
- Proud Thryv Partner
- In partnership with Thryv
- Powered by Thryv
3. Using Thryv Logos & Partner Badges
Partners are encouraged to use official Thryv logos and Partner Badges when posting.
Please ensure:
- Only approved logos and badges from this page are used
- Logos are not stretched, recoloured, or altered
- Logos remain clearly visible and legible
- Adequate spacing is maintained around the logo
4. Visual & Creative Best Practices
When sharing images or graphics:
- Please use images from our Image Library
- Reshare images/content from the Thryv social media accounts
- Keep designs clean and uncluttered
- Use high-quality imagery
- Avoid placing text or graphics over the Thryv logo
- Do not apply filters or effects that alter brand colours
5. Tagging & Hashtags
Where possible, please:
- Tag Thryv on social media, our handles are
- IG @getthryv
- Linked In: thryv-australia-newzealand
- Facebook: @thryv
- Use brand-aligned hashtags, such as:
- #ThryvPartner
- #PoweredByThryv
- #SmallBusinessSupport
6. Example Captions
LinkedIn / Facebook
Proud to partner with Thryv to help small businesses simplify the way they work and grow. #ThryvPartner @thryv-australia-newzealand
Partnering with @getthryv to support small business success #PoweredByThryv
7. Questions or Approvals
If you’re unsure whether a post, image, or message aligns with Thryv’s brand guidelines, please reach out to your Thryv contact before publishing. We’re here to help you succeed and look great doing it.
1-Page Partner Social Content Framework
Purpose
This framework provides optional guidance to help partners confidently share Thryv content on social media throughout the year. All themes and examples are flexible and can be adapted to your audience and voice.
Recommended Posting Frequency
- Minimum: 1 post per month
- Optional: Align posts to Thryv campaigns or seasonal moments
Content Pillars (Choose One Per Month)
Partners can rotate through these - no need to post everything.
- Educate - Share insights that help small businesses work smarter
- Partner POV - Highlight your partnership or experience with Thryv
- Grow - Focus on business growth, efficiency, or systems
- Seasonal - Tie content to what small businesses are thinking about right now (such as Easter, EOFY, Christmas etc).
Example CTAs (Optional)
- Learn more
- Message us to find out how
- Book a chat
- Get in touch
January – Fresh Start & Planning
Mindset: New year, new systems
Content ideas:
- Business planning for the year ahead
- Streamlining tools after the holiday rush
- “Start the year organised”
Good for: Educational + product imagery
Sample caption: The new year is the perfect time for small businesses to review how they manage marketing and customers. That’s why we work with Thryv - to help businesses start the year organised and set up for growth.”
February – Marketing Foundations
Mindset: Getting back into rhythm
Content ideas:
- Getting marketing set up early
- Online presence basics
- Customer communication
Good for: Marketing Center / visibility content
Sample caption: “Having a strong marketing foundation makes a big difference as the year ramps up. Tools like Thryv help small businesses stay visible and connected with customers without the overwhelm.”
March - Growth & Momentum
Mindset: Business is back in full swing
Content ideas:
- Scaling smarter, not harder
- Managing customers as you grow
- Reducing admin
Sample caption: “As businesses pick up momentum, having the right systems in place matters. We partner with Thryv to help small businesses manage growth without adding extra admin.”
April - Systems & Efficiency
Mindset: Working smarter before EOFY
Content ideas:
- Saving time with better systems
- Automating follow-ups
- Visibility across marketing + customers
Sample caption: “Efficiency isn’t about working harder - it’s about better systems. That’s why we support solutions like Thryv that bring marketing and customer management into one place.”
May - EOFY Preparation
Mindset: Review, reset, prepare
Content ideas:
- Reviewing tools before EOFY
- What to tidy up before June
- Getting reporting and insights in order
Good for: Educational + checklist-style content
Sample caption: “With EOFY approaching, now’s a great time for small businesses to review what’s working and what isn’t. Platforms like Thryv make it easier to get clarity before the new financial year.”
June - EOFY Reflection
Mindset: What worked, what didn’t
Content ideas:
- Reflecting on business performance
- Planning improvements for next year
- Setting foundations for growth
Good for: Educational + checklist-style content
Sample caption: “EOFY is all about reflecting on the year that was and planning improvements for what’s next. We work with Thryv to help businesses build stronger foundations for the year ahead”
July - New Financial Year Reset
Mindset: Fresh budgets, fresh goals
Content ideas:
- New FY business goals
- Investing in better systems
- Setting up for growth early
Sample caption: “A new financial year brings fresh goals and opportunities. Investing in better systems early can make a huge difference. That’s why we partner with Thryv.”
August - Visibility & Marketing
Mindset: Time to be seen
Content ideas:
- Improving online presence
- Reviews, listings, social media
- Standing out in competitive markets
Sample caption: “Staying visible online is essential for growing small businesses. Tools like Thryv help make marketing more consistent and manageable, even during busy periods.”
September - Productivity & Process
Mindset: Busy season prep
Content ideas:
- Managing more customers efficiently
- Reducing bottlenecks
- Improving workflows
Sample caption: “As workloads increase, having clear processes matters. Thryv helps small businesses manage customers and marketing more efficiently as demand grows.”
October – Growth & Opportunity
Mindset: Spring growth
Content ideas:
- Preparing for peak periods
- Scaling customer communication
- Marketing ahead of demand
Sample caption: “Spring often brings new opportunities for small businesses. We partner with Thryv to help businesses stay organised and ready as enquiries pick up.”
November - Peak Readiness
Mindset: Busy end-of-year period
Content ideas:
- Handling higher enquiry volumes
- Staying organised under pressure
- Systems that support growth
Sample caption: “Busy periods don’t have to mean chaos. The right systems help businesses manage higher enquiry volumes and customer communication with confidence.”
December - Reflection & Wrap-Up
Mindset: Close the year strong
Content ideas:
- Reflecting on wins
- Thanking customers
- Planning for the year ahead
Good for: Brand-led, human posts
Sample caption: “As the year wraps up, it’s a great time to reflect on wins and thank customers for their support. We’re proud to partner with Thryv to support small businesses all year round.”
Partners are encouraged to tag Thryv and use approved imagery from the Image Library where relevant. We encourage you to also reshare Thryv content with your won caption.
Download Image Library