Learn How to Comply: Using Thryv Trademarks and Copyright in Advertising

As a Thryv Partner, it's essential to understand how to use Thryv trademarks and copyright materials correctly in your advertising efforts. This guide will help you comply with both Australian and New Zealand laws and maintain the integrity of the Thryv brand.

You may not use any of the trade marks below, the names ‘Thryv Australia Pty Ltd’, ‘Thryv New Zealand Limited’ or ‘Thryv’, or the names of any of our subsidiaries or related companies without our prior written consent.

THRYV™, the Thryv logo™, THRYVAGENCY™, the Thryvagency logo™, THRYVDATA™, the Thryvdata logo™, are trade marks of Thryv, Inc.

Trademark Usage Guidelines

  • Proper Attribution: Ensure that the first or most prominent mention of the Thryv trademark is accompanied by the appropriate symbol.
    • If you are located in Australia: Always use the ™ symbol with the Thryv trademarks above.
    • If you are located in New Zealand: Always use the ® symbol with the Thryv trademarks above.
  • Consistent Branding: Use Thryv trademarks as adjectives, not nouns or verbs. For example, “Enhance your business with Thryv® software solutions” instead of “Enhance your business with Thryv”.
  • No Alterations: Do not modify Thryv trademarks in any way. This includes changes to spelling, capitalisation, or design.

Copyright Usage Guidelines

  • Authorised Materials: Only use Thryv-provided materials that you have been authorised to use. This includes images, text, and other copyrighted content.
  • Proper Credit: When using Thryv's copyrighted materials, provide proper credit as specified by Thryv's guidelines.
    • If you are located in Australia: Include the statement: “© 2026 Thryv, Inc. and/or Thryv Australia Pty Ltd. All rights reserved.”
    • If you are located in New Zealand: Include the statement: “© 2026 Thryv, Inc. and/or Thryv New Zealand Ltd. All rights reserved.”
  • No Derivative Works: Do not create derivative works based on Thryv's copyrighted materials without explicit permission.

Compliance with Australian and New Zealand Law

  • Misleading Conduct: Ensure that your advertising does not mislead or deceive consumers about the relationship between your business and Thryv.
  • Consumer Protection: Adhere to the Australian Consumer Law and the Fair Trading Act in New Zealand, which prohibit false or misleading representations about goods or services.
  • Intellectual Property Rights: Respect all intellectual property rights and ensure that your use of Thryv's trademarks and copyright is in line with both Australian and New Zealand regulations.

Conclusion

By following these guidelines, you can effectively use Thryv trademarks and copyright in your advertising while complying with Australian and New Zealand laws. For further information or clarification, please contact your Thryv’s Business Advisor.