Post-Holiday Marketing Made Simple: 7 Days Your CRM Should Do the Work

The week after the holidays is a golden window that many small businesses overlook. Your customers are settling back into routines, clearing inboxes, and thinking about their goals for the new year — which means now is the perfect time to show up with helpful, relevant messaging. The best part? You can set up an entire post-holiday campaign in your CRM or marketing automation platform today and let it run on autopilot, giving you a head start on January without extra stress.

Day 1: Welcome Your Customers Back

Goal: Reconnect with warmth and positivity, showing your audience you’re thinking of them as they start the year.

Channels: Email + optional SMS

Sample Copy:
Subject: Let’s make 2026 your best year yet ✨

Hi {{first name}}, we hope your holidays were full of joy and rest! As we settle into January, here’s a quick note with tips and resources to help you start the year feeling inspired.

Pet Services Example:
Subject: Hope your furry friends had a great holiday 🐾
Here’s to cuddles, tail wags, and happy pets! Check out these simple tips to help your pet start the year healthy and happy.

Insurance Example:
Subject: Start the year feeling protected
January is a great time to review your coverage and make sure everything aligns with your goals for the year ahead.

Ensure the messaging matches your brand and fits your audience. You want to connect with your customers in a supportive and friendly tone, gearing them up for the new year without a hard sell. If you decide to use SMS, make sure to follow these tips as well as character limits. Let’s jump to Day 2!

Day 2: Quick Win Tip

Goal: Give immediate value to build trust and momentum.

Channels: Email or social DM

Sample Copy:
Subject: Quick wins for your first week back 💫

Ease into January with one simple step that can make a big difference today:

• Auto example: Check your tire pressure — cold weather can lower PSI quickly.
  
• Cleaning example: Spend 5 minutes decluttering one surface that’s been ignored since December.
  

Small wins lead to big results — start with this today and feel the difference!

Day 3: Offer a Free Resource

Goal: Nurture your audience with helpful, no-pressure content.

Channel: Email

Sample Copy:
Subject: A little help to jumpstart your January

We created a free resource to help you start the year strong:

👉 [Guide, checklist, template, or video]

No strings attached — just practical support to make your January goals easier to reach.

This shows that you care without trying to get something out of it. In marketing, this is considered nurturing your customers.  

Childcare example: Download our January Family Routine Guide.
Wellness example: Try our 7-Day Wellness Reset Guide today!

Day 4: Share Success Stories

Goal: Build credibility and inspire action through real results.

Channels: Email + social post

Sample Copy:
Subject: How {{client name}} started January strong 💪

Last January, {{client name}} was ready to reset — and within a few weeks, they achieved:

• [Result #1]
  
• [Result #2]
  

Here’s what made the difference — and how you can take the same steps.

Legal example: “Updating their estate plan saved the Walkers months of stress.”
Home services example: “A winter tune-up saved the Martins from a $3,200 HVAC emergency.”

Day 5: Ask & Engage

Goal: Start conversations and increase engagement.

Channels: Email or SMS

Sample Copy:
Subject: Quick question for you, {{first name}}

What’s one goal you’d love to achieve this month? Just hit reply and share — we’d love to hear!

Examples:

• “What’s your top wellness goal for January?”
  
• “One thing to improve for your pet this year?”
  
• “Any legal questions on your mind?”
  

Keep it simple, friendly, and easy to respond to — the goal is connection, not selling.

Day 6: Main Offer or Appointment Push

Goal: Encourage action with a clear, timely opportunity.

Channels: Email + SMS

Sample Copy:
Subject: Let’s make your January goal happen

Ready to get started? We’re opening a few early-January spots for [consultations, sessions, or services].

Grab your spot here: [booking link]

These usually fill fast after the holidays — don’t miss your chance to start the year strong!

Day 7: Final Nudge + Bonus

Goal: Close the loop and give a last push toward action.

Channel: Email

Sample Copy:
Subject: Last call (+ a little bonus 🎁)

It’s the final day to grab a January spot. Book today, and we’ll include:

🤩 [Bonus: extra resource, priority scheduling, small discount]

Start 2026 off strong — your best year yet begins now!

Why This Works

1. Post-holiday inboxes are more open — people want clarity, not clutter.
   
2. This sequence builds momentum, starting with helpful value and ending with a timely offer.
   
3. Automation means you’re working smarter, not harder, giving you an early January boost without the scramble.

Set It Up & Relax

Load these messages into your CRM or marketing automation system, schedule them for January 2–8, and watch engagement turn into conversations, appointments, and sales. With the right tools and a little planning, your small business can hit the ground running — stress-free and ready for a successful start to the year!