How Booth Contracting Grew Its Business With Thryv 

Growing a business takes more than delivering great work. Customers also need to find you, trust your business, and choose your services over the competition. 

For Andrew Booth, owner of Booth Contracting in Rutherford, New South Wales, Australia, keeping up with marketing became increasingly challenging as his business grew. After starting the company from his lounge room 10 years ago, Andrew expanded his team and operations, creating a greater need for consistent marketing and online visibility. 

In 2025, Booth Contracting partnered with Thryv to improve its SEO, streamline social media marketing, and strengthen its online presence. 

Since then, the business has achieved #1 Google rankings for several important keywords, expanded its visibility across 30+ online listings and platforms, and saved approximately 10 hours of office staff time every week. 

Here’s how Thryv helped Booth Contracting turn marketing challenges into opportunities for growth. 

As Booth Contracting expanded, Andrew and his team needed to attract more customers while keeping up with the demands of running the business. 

Managing SEO, creating social media content, and maintaining accurate business information across online platforms all required time and attention. 

The team needed a way to strengthen its digital marketing without adding more responsibilities to an already busy schedule. 

That’s where Thryv came in. By partnering with Thryv, Booth Contracting gained access to marketing tools and expert support to improve its online visibility and generate more leads. 

1. Improving SEO to Rank Higher on Google 

When customers search online for contracting services, appearing near the top of Google can make a big difference. 

Thryv helps Booth Contracting improve its search visibility through ongoing SEO management, including optimizing its online presence for relevant search terms. 

Rather than handling keyword research and website optimization internally, Andrew and his team can rely on Thryv’s expertise. 

2. Simplifying Social Media Marketing and Lead Generation 

Social media helps contractors showcase their work, build brand awareness, and connect with potential customers. But creating and publishing content consistently takes time. 

Booth Contracting uses Thryv’s Social Media Management tools to make the process more efficient. 

Luke, a member of Andrew’s team, uses Thryv’s AI-powered tools and content library to create posts faster and schedule content across multiple platforms. This makes it easier to maintain an active social media presence without manually managing every post. 

The team’s efforts are also generating leads through social media, turning consistent content into new business opportunities. 

3. Strengthening Its Online Presence 

Customers need to find accurate business information and feel confident choosing a company before reaching out. 

Thryv helps Booth Contracting maintain its visibility across more than 30 online listings and platforms through Online Listings. The business also uses Reputation Management tools to manage and respond to customer reviews. 

Together, these solutions help Booth Contracting maintain a consistent digital presence and make it easier for potential customers to find and learn about its services. 

With Thryv managing key marketing activities, Booth Contracting has improved its online visibility while giving its team more time to focus on business operations and customer relationships. 

Here are some of the standout results: 

Business Impact	Results
Google rankings	#1 for a range of important keywords
Online visibility	Presence across 30+ listings and platforms
Social media	More leads generated through social media efforts
Time savings	Approximately 10 hours saved per week for office staff

For Andrew, one of the biggest benefits has been having more time to focus on building customer relationships and following up on opportunities. 

He also recommends Thryv to other small businesses looking to grow and improve their visibility. 

Booth Contracting’s story shows how the right marketing support can help small businesses build visibility, generate leads, and make better use of their time. 

You don’t have to manage every part of your marketing alone. With Thryv, you can get the tools and expert support to improve your SEO, maintain a consistent social media presence, and help customers find your business online. 

Ready to get your business found and generate more leads? 

See how Thryv can help you simplify marketing and create more opportunities for growth. 

Explore Thryv’s marketing solutions.