Articles On Advertising
Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.
6 Small Business Advertising Trends We Adore this Year
With the new year upon us, it’s time for local business owners like you to take a long, hard look...
SHARE THE LOVE: 7 CROSS PROMOTION MARKETING IDEAS & EXAMPLES FOR YOUR SMALL BUSINESS
There’s a reason “free advertising” is one of the top searched terms by local business owners...
11 Must-Try Methods for Stretching Your Marketing Budget
Marketing is an integral part of any business’ success. And for local businesses that lack big...
Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know
Large corporations have spent years generating awareness and recognition for their brand online. So...
A Look at Your Business, According to Yelp
If you don’t know Yelp from a business listings or marketing perspective, you probably have used...
Improving Your Ad Copy – How to Do It, and What It Looks Like
The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you...
Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday
Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints...
Dust off Your Advertising Plan in Time for Spring Cleaning
The arrival of spring means many things to local business owners. For some, it means a slow-down in...
New Mobile App for Clients: Easy Account Management on the Go
Announcing the new Dex Media Client Mobile App--so you can run your digital marketing from...
How to Find Free Stock Photos That Look Like Paid
Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky,...
Print Yellow Pages: Still Very Much in the Marketing Mix
Everyone does their searching for local businesses on their mobile phones. Everyone takes the...
Is That Phone Call Really from Google?
Many small businesses across the country report continuing to receive calls from telemarketers...
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