We don’t have to pull up your search history to know most local business owners have, at one point or another, searched “business website” in hopes you’ll get some help or advice.

The results likely felt like a double-edged sword. There are tons of resources out there to support anyone setting up a business website for the first time. But that’s exactly the problem – who on Earth can you trust, and what advice should you follow?

There are certain trustworthy brands that support local businesses, large and small. For a good example, here are Entrepreneur’s 5 Key Elements Every Small Business Website Should Have:

  1. A powerful home page
  2. User-friendly navigation
  3. Search features
  4. Access to help
  5. FAQ page

Makes sense to us. These tips ensure your website clearly represents your brand and that it provides customers a positive, less-than-frustrating user experience. But we’d take it a step further. Beyond information-gathering, customers these days crave a way to interact with your business online via your website.

Did you know…

  • Over a third (36%) of online sales are now completed on a smartphone or tablet device. – MarketingProfs
  • 70% of small business websites have no call to action. – Studio 5 Innovation
  • Less than 30% of small businesses use website analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything. – Blue Corona

Your current and prospective customers want opportunities to ask you questions, opt in to being contacted, rate and review prior services and book future appointments. There are a number of great customer engagement tools to help you accomplish these things. Here are a few common picks:

  • Uservoice: This tool helps you solicit feedback from customers and let them know you’re acting on it. Doing so isn’t only a way to improve your service, it helps you gain credibility and trust.
  • Schedulicity: This is a pretty common online scheduling solution that allows customers to book appointments online at their convenience.
  • ManyContacts: Receive visitor information via a form on your website. Partner that info with analytics and demographic insights.

Some local businesses choose a single solution like the ones above for each of their online engagement needs, and it works OK for them. Sound like a lot of clicking, calling, monitoring, etc.? Dex Media offers all-in-one business management solutions on a single platform, Thryv. Thryv handles everything we talked about within this blog and so much more to help you stay connected with customers.

What else could it possibly do? Check us out today.

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