Messy buns. Shaggy dads. Grays and grown-out roots.
Almost all of us are experiencing the ramifications of putting off that last hair appointment before the COVID-19 pandemic forced salons and spas to close their doors. Research firm Nielson says sales of hair coloring products are up 23% from the same time last year. And, hair clipper sales have increased a whopping 160%.
The worst effect of salon closures isn’t our new, more rustic, hair styles. Unfortunately, hair stylists, barbers, colorists — really anyone in the beauty industry — is now temporarily out of work.
While some stylists are finding creative ways to stay busy, others refuse to let the pandemic force them into temporary retirement.
Stylist Conducts Virtual Styling Sessions
Dimensions In Hair by Kathy Miller is a Pennsylvania-based salon. They offer masterful haircuts, coloring, total nail care, eyelash extensions, waxing, airbrush make-up and more. Though they’re currently closed due to the stay at home order, that’s not deterring owner Kathy Miller from serving her clients.
Dimensions in Hair is adapting their business practices in light of the pandemic. They are now offering video conferences where they walk clients through the process of coloring their own hair. Though daunting, it’s a much-needed solution for consumers who regularly color their hair but are unable to visit the salon.
Here’s how Kathy announced the closure on her website.
She then sent these emails to her clients, offering product promotions and sales.
Kathy is also sharing helpful tips and comedic relief on her social media accounts, particularly her Facebook page.
Would your clients be bold enough to take their hair into their own hands?
Tell us your story!