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Touchpoints and Moments of Truth – Where Customer Loyalty Begins (or Ends)
A customer sees your van rolling through the neighborhood or calls to make an appointment or visits your website or...
Will Facebook's Dislike Button Spell Trouble for Your Marketing? Experts Weigh In
For years, Facebook users have been begging for a dislike button, primarily so they can have a way to show...
Gen X Makes Up the Largest Share of Affluent Population
According to Ipsos' latest annual study of American affluents, Generation X (Gen X) has surpassed Baby Boomers for the first...
Studies Question Why Consumers Share Their Personal Data
A new study recently released by Zebra Technologies is increasing the confusion about whether consumers are willingly sharing personal information,...
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