So you spent a day planning out and crafting the perfect blog. Now you want to get some eyes on it. Social media is a great opportunity for your blogs or infographics to reach millions of eyes; however, there will be times where you’ll need to learn ways to share content other than social media.
Here are a few ways to branch out and get your content recognized.
Email Marketing
If you’re looking for a consistent conversion rate, email marketing is a reliable way to get your content in front of those who are already interested in what you have to say.
Your email can be as simple as a listed summary of the content from the last week or as detailed as systematically merging quality content pieces based on that week’s topic. You can even include work from other small businesses in the network you’ve built.
Be sure your format, graphics and links are exactly how you like it before your press send. If this seems like something that might require a bit of work and thought, you’re not wrong. But, the reward is much greater than the time put in.
You’ll be establishing yourself as a reputable resource in your industry and continue to grow your audience. Are you the type to plan ahead? Then do your thing and schedule those emails out in advance.
No email? No Problem. Collect email addresses with ease by:
- Include a coupon for shoppers who provide you their emails
- Offer early access to new products in exchange for an email address
- Provide resources like tips, tricks or interviews with industry leaders
- Offer video tutorials when they enter an email address
- Include a pop up on your website to signup for the newsletter
- Gate your content with the highest traffic and require an email address to access it
Video Marketing
When was the last time you sat down to really read through blogs from your favorite brand or company (besides this one, of course)? It’s been a minute, I’m sure — and with reason. Reading is time-consuming and, let’s face it, not everyone is a fan. Try transforming your content into a video format.
68% of consumers prefer watching videos to learn about new products or services, as compared to written content.
By taking the written content and flipping it into an easy-to-digest video, you’ll give your viewers plenty of time back in their day without sacrificing the chance to expand their knowledge.
And don’t feel forced to use the blog as a script and include every gritty detail. Hit the key points and keep it pushing. You can link the original blog for viewers who’d love more information on the topic at hand.
While the video could be easily shared online, consider embedding it into your website and including it in your newsletters and email marketing efforts.
Guest Blogging
Are you in the mood to show the world who you are but not many know your business’s name yet? Make them. By guest posting on other’s sites, you will expand your reach.
Find other small businesses in a related industry and offer to create some content for their blog. They might even be interested in contributing to yours, which is a win for everyone. But why stop there? Hit those more popular businesses in your related industry.
While this may require more work to get your foot in, if you can properly execute it, guest posting on a well-known site can bring a swarm of traffic to your own site. And that’s one sure-fire way to get things buzzing and increase your own visibility.
When selecting where to guest post:
- Be selective about your “where”
- Consider which content options will position you and your brand the best
- Put your best work forward to show them what you’re about
While social media is a great place to share your content, as you can see it’s not the only way to get noticed. By varying your content distribution and switching up formats you can expand your reach past your social media following.
So, what method will you conquer next? Your next customer is waiting to be found.
