“Put the customer first.”
“Put yourself in the customer’s place.”
“Good service is good business.”
There are many, many quotes we’re all familiar with about customer service and the need to focus on customers in order to be successful in business. Recently the folks at Marketo sponsored a survey of 478 global senior marketing executives by The Economist Intelligence Unit. This infographic highlights some of the findings most relevant for B2C marketers.
These marketers expect the most transformation in B2C marketing will occur in 5 key areas, and the number one area is Customer Relationships. See these 5 ways businesses can utilize marketing technology to put customers at the core of their business.
Infographic created by and published with permission from Marketo.