Young People Trust YouTubers Over TV, Movie Celebrities
Just about more than 6 in 10 young people, ages 13 to 24, indicate that they would try out a...
How to Add Wearable Tech to Your Marketing Mix
With 45 percent of Internet-savvy adults in the U.S. already stating their interest in wearable tech devices, how many will...
Mobile World Congress 2015 Showcases New Innovation in Mobile Advertising
One of the most interesting highlights coming out of this year’s Mobile World Congress (MWC) focused on innovation in advertising...
Chief Marketing Officers Say Consumers More Concerned with Service than Price and Brand
In a recent survey conducted by CMO Survey, Chief Marketing Officers (CMOs) indicate that, over the next 12 months, excellent...
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