Small Biz Survey: Optimism Up, Customers Hard to Find

In the latest Wells Fargo/Gallup Small Business Index survey, small business owners "optimism"--based on expectations for their finances and hiring--ticked up...

Product Images Are Better Smaller. No, Bigger.

When testing websites to find the most "user-friendly" designs, it's best to just accept what users do on the site...

The 'Sharing Economy' for Cars? Not So Fast

A lot has been made about Uber, the ride-sharing company, as a model for disruption in all kinds of businesses (see...

Get the Most Marketing Out of Local Sponsorships

Of course, your business should give back to the community—but support for local charities and other non-profits can give back...

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