If you want to promote your small business through social media, the name of the game is engaging content. A business Instagram profile puts the power of photo- and video-driven content in the palm of your hand with Posts, Stories, Shorts, Reels and more.
Images and videos are an easy way for consumers to digest information without a huge amount of effort. Instagram provides the tools you need to curate the perfect on-brand messaging and satisfy our instant-gratification culture. Heck, it says it right in the name.
Get on the ‘Gram and Get to Work
Start your business Instagram journey by creating a profile, clicking into the settings and selecting “switch to professional account.” From there, you’ll fill out basic information about your business such as a category, phone number, bio and more.
Do your customers a favor by making your username the same as your business’s name to combat frustration when trying to find your account.
https://www.youtube.com/watch?v=h8wuGLIsbmQ
No matter what type of small business you own, think about which products, services and day-to-day experiences you can turn into captivating photos and videos.
For instance, a plumber can film an Instagram Reel showing customers how to replace the flapper in their toilet tank. A dog groomer can display before and after photos on their feed. A chiropractor can create an eye-catching listicle about the benefits of care and post it on their Story.
The top two most effective content types for influencer marketing are Posts (78%) and Stories (73%).
Here are some of the features you can use to market and grow your small business with a business Instagram:
- Posts: an image or series of images on your feed
- Stories: an image or video that’s viewable for only 24 hours
- Link Stickers: a clickable link that goes in your Story – now available to all users
- Reels: short-form videos (60 seconds or less) with a similar feel to TikTok
- Instagram Video: long-form videos (up to 60 minutes) found in a separate tab from Reels
- IG Checkout: a way users can purchase directly from Instagram
- IG Live: a live broadcast from your business Instagram profile
- Insights: real-time performance metrics on all content
- And more
Instagram also offers a free, customized step-by-step marketing plan to help blaze your path to business Instagram dominance.
Do it Right with Digital Marketing
Consumers spend a substantial amount of time looking at screens. If you want to grow your small business and spread your digital word-of-mouth, you need to be a part of their page-scrolling regimen.
A business Instagram allows consumers to get familiar with your brand, learn about your products and services, connect with you visually and even shop right from your profile. It’s a win-win-win-win.
If a business Instagram sounds like the right choice, and it should, check out our other Instagram-centric blogs for more tips and tricks.
